Who we are
Fireclick, a wholly owned subsidiary of
Digital River, Inc., provides a comprehensive Web analytics solution
that offers online businesses real-time, actionable information about
their customers. The sophisticated data delivered by the application
service can be used to improve operating results, run more effective
marketing campaigns, create a better user experience, and increase
overall site traffic, revenues and profits.
Who our customers are
Fireclick's solution is currently being used
worldwide by a growing number of Digital River's 40,000 software
publishers, manufacturers, distributors and online retailers. Our
customers include Woodcraft, Air Canada, The North Face, and Symantec.
What we offer
Fireclick is a hosted application service
with comprehensive business intelligence functionality that is easy to
use, easy to deploy, and easy to maintain.
Our advanced browser-based report-building
interface allows online businesses who need data warehouse
functionality to answer questions such as "which products do I promote
to repeat visitors in the northeast in the spring?" and "what is the
buying behavior of visitors who spend more than 15 minutes on the
site?"
Fireclick offers service levels (suites) to
provide the appropriate functionality for different business needs.
Fireclick provides the following
capabilities:
- Basic site statistics for any site that
derives revenue through taking orders online.
- Real time traffic statistics (page views,
unique visitors, etc.).
- e-commerce tracking (conversions,
revenue, etc.).
- Marketing campaign tracking - answers how
visitors arrived at the site, where they go, and why they leave- as
well as measuring the relative effectiveness and ROI of each (e-mail,
paid search, natural search, affiliates, banners, etc.).
- Advanced merchandising analysis for
online businesses, including conversion and revenue tracking by product
category, sub-category, or individual SKU detail.
- Unique ability to build on-the-fly
customized segmentation reports and perform detailed historical
analysis.
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