Advanced Ad-Hoc Reporting
Introduced in 2004, The Fireclick Warehouse Report
Builder was the industry's first drag-and-drop multi-dimensional ad-hoc
reporting interface. With the click of a mouse, Fireclick's powerful
and intuitive interface lets you easily build custom reports to analyze
and segment your web traffic across an unlimited number of dimensions.
Pull from browsing behavior, user demographics, merchandising and
marketing campaign activity, and more to perform detailed analyses on
simple and complex visitor segments alike.
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Site Explorer
Fireclick introduced Site Explorer, the industry's
first ever in-context traffic visualization browser plug-in, back in
2001. Today any viable analytics provider will have their own version
of a tool like this. Imitation is the sincerest form of flattery.
Advanced real-time browser overlay capabilities
let you visually understand how users interact with your site. Instead
of looking at raw numbers and charts, measure click-through rates,
order flow and revenue flow through your site with color-coded overlays
superimposed directly over web links on your site. Optimize site layout
and design, perform AB tests, identify popular paths, and more, all in
the context of your own web pages.
Not just a page overlay tool, Site Explorer also
provides the most complete and customizable site dashboard conveniently
integrated right into the browser plug-in. Quickly get a pulse on the
health of your online business with our dashboard to see all of your
key metrics and statistics in one simple summary view. Whether you're
an internet marketer, merchandiser, or manager, the customizable view
lets you select exactly which metrics you're interested in viewing.
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Fireclick Reporter
Microsoft Excel is the number one format for
capturing, analyzing and sharing quantitative data. With the Fireclick
Reporter, the most feature-rich Microsoft Excel add-on for analytics in
the market today, Excel novices and gurus alike can take full advantage
of the power of Excel while analyzing their web traffic. The Fireclick
Reporter gives you access to all your Fireclick data, including site
traffic, browsing behavior, marketing campaign and merchandising
activity, and more, with the simple click of a button. Our flexible
interface lets you specify dimensions, metrics, calendar periods, time
slices and filters to get at exactly the data you need. Load data
conveniently into Excel spreadsheets for further manipulation, or use
the pre-built pivot table or charting center to quickly create the
reports you want. Collaboration is simple with built in auto-email and
scheduling capabilities.
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Fireclick Index
Web analytics solutions have made tremendous
strides in recent years. There are literally thousands of reports
available to uncover how visitors arrive at a site and which visitors
looked at what products and which ones they bought and which others
they didn't. Response rates and click-throughs and conversions are
tracked and reported every second. But what does it all mean?
Another industry first, the Fireclick Index is a
simple tool that helps make sense of all that data. Computed as an
anonymous benchmark, the Fireclick Index compares dozens of key online
performance indicators, from traffic to revenue to site performance to
campaign effectiveness, all in one quick and easy report
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