Mercado and Fireclick Announce First Joint Closed-Loop Merchandising Solution at Onlineshoes.com
PLEASANTON, CA and MINNEAPOLIS: October 12th, 2005 - Mercado Software, a leading provider of e-commerce search and merchandising solutions, along with partner Fireclick, a leading provider of web analytics solutions and subsidiary of Digital River, Inc., today announced the first deployment of their joint Closed-Loop Merchandising Solution. Onlineshoes.com is now putting what Mercado and Fireclick know about online customer behavior and site activity to work on its e-commerce website, by automatically capturing and integrating real-life business data into its Mercado-driven search and merchandising system.
"Our goal is to continually improve our business through innovation - effective site merchandising will both help our customers find what they're looking for, and enable our merchandising group to make better business decisions," said Dan Gerler, President and CEO of Onlineshoes.com, "The joint Mercado/Fireclick solution enables us to automatically merchandise to our site visitors with products that convert better, as well as tune search relevancy based on business factors such as profit margins and owned inventory."
"We pride ourselves on delivering real-time, actionable information about online customers to our clients," commented said Ram Srinivasan, Digital River's vice president of analytics and general manager of Fireclick. "The solution we have developed with Mercado takes "actionable" to a higher level, which can translate to increased conversions and revenue for companies like Onlineshoes.com."
"E-commerce search is not just about good search algorithms. It's also about increasing conversion rates - resulting in significant bottom-line impact. Site search and merchandising must make effective use of real-life business drivers," said Corey J. Leibow, CEO of Mercado Software." Our partnership with Fireclick allows our customers to fully leverage the insight they gain through web analytics - automatically. We are very pleased with the Onlineshoes.com deployment, and look forward to many more fruitful joint deployments with Fireclick."
About Mercado Software
Mercado is a leading provider of e-commerce search & merchandising solutions for online multi-channel retail and B2B businesses. By enabling a superior buying experience and equipping business managers with a powerful platform to implement merchandising strategies, retailers and businesses can constantly grow their business results. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Tower Records, Blockbuster, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
About Fireclick, Inc.
Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.
Media Contacts:
Gerri Dyrek
Associate Director, Public Relations
Digital River, Inc.
952-253-8396
publicrelations@digitalriver.com
Investor Relations Contact:
Kevin Lindsay
Mercardo Software
403-697-3183
klindsay@mercado.com
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