From Fireclick customers...
"With Fireclick's Warehouse Suite, we are able to go to one resource to get detailed, segmented information on our 18 different business units and the many projects that we run on a regular basis," said Craig Stilwell, director of marketing for Improvement Direct, Inc. "The system has helped us learn more about our customers, better target our marketing efforts on a geographic basis, and in the end, make more effective decisions in terms of spending the smart dollar."
Improvement Direct is an online retailer of
home improvement and décor products.
"As a result of using Fireclick's Web analytics solution, we've been able to make key adjustments to our e-commerce site and online marketing programs," said Peter Zophy, JoS. A. Bank Clothiers, Inc.'s divisional vice president of e-commerce. "Our move to the Fireclick Warehouse suite is allowing us to perform an even deeper and more detailed analysis of our site statistics and make even smarter and more informed business decisions."
JoS. A. Bank Clothiers is one of the nation's leading retailers
of men's classically-styled clothing.
"This fall our online sales grew 70 percent. We chose Fireclick's Netflame solution to provide a . better shopping experience for our customers. Fireclick gave us valuable insight into our constantly changing customer base: information that's crucial for traditional catalog retailers transitioning to an e-commerce model."
Lillian Vernon, Founder and CEO, Lillian Vernon
"We started making changes to our site based on Site Explorer's data last October. Since the changes were made, clicks on the featured promotions have risen from an average of less than 1% to 10% to 15%, with sales on those products increasing correspondingly.The picture was worth a thousand words."
Kevin Ertell, Senior Vice President, Tower Records
"SmartBargains' business is fast-paced and highly competitive. We need accurate, easy-to-use, real time information to manage our online marketing and merchandising. Fireclick was an easy choice."
Kathleen Manning, VP Direct Marketing, SmartBargains.com
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